Boost the organic traffic of relevant audiences to your streaming platform and video-on-demand service with OTT-tailored SEO solutions.

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Develop a Roadmap

Understand where your site has been, where it’s going and how to move the needle. Let us provide the blueprint for SEO success.


Target Readers, Listeners and Viewers

Discover strategies for producing and optimizing news content that hook the audience.

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Increase Organic Performance Baseline Over Time

Publish articles that continually grow your organic traffic and monetization.

Some of the
Clients We’ve Helped

Our Process


Editorial and Content Strategy

Our OTT SEO professionals conduct site audits in search of relevant content, external and internal linking, and technical problems that cost both traffic and revenue.



Our OTT SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.

Strategy Development

We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.


Publishing Velocity

Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.

Our Approach

SEO Solutions Our Approach

The Topic Cluster Model

This model organizes content pages to create a more structured and targeted site architecture.

This organizational strategy focuses on clustering related articles together around specific topics rather than spreading loosely related or unrelated content across multiple pages of a site.

SODP adopts the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:

  • Build your informational content whilst re-optimizing existing content to increase your traffic baseline
  • Add content to your cluster that will earn you links and speed up your content flywheel
  • Direct users to tactical and conversion/monetized-focused content that drives better outcomes
  • This also forms your content pillar and clusters
  • Increase your content velocity over time to develop topical authority and generate faster results.
Our Strengths

Experienced SEO Professionals Here to Help

OTT SEO could potentially mean different things to different people, due to an individual’s position, website maturation,  internal capabilities and desired outcomes.

Our core areas of expertise in Editorial & Content Strategy development/execution, Information Architecture & Technical SEO and Capabilities Building allow you to holistically benefit organization wide or focused on a particular challenge.

All of our team members, whether senior team members with extensive prior SEO experience, or specialists that have built their skills with SODP from scratch, have gone through extensive trainings to ensure a unified approach, allowing us to remain leaders in our niche.

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Video SEO
Editorial & Content Strategy
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Information Architecture and Technical SEO
Capabilities building
Capabilities building

Explore Other Verticals We Cater To

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