Growth for digital publishers
Grow and monetize your publishing audience.
SODP Media executes alongside your team across data, search, sales and engineering, helping publishers build audience and revenue that lasts.
Not ready for a call? Start with a free audit or a fixed-scope sprint, no long commitment.
Search is the foundation. Growth spans every channel.
Search is the engine of audience discovery, expanding into AI Overviews, Google Discover, chat, social media, Reddit and newsletters. The strongest publishers build on that foundation and grow around it: owned audience, first-party data and diversified revenue. SODP helps with all of it.
69%
of Google news searches end without a click. A strong owned audience is essential alongside search.
Source: Similarweb, 2025
85%
of publishers expect first-party data to play a bigger role in monetization this year
Source: Digiday+ Research, 2025
Search + AI
Google, AI Overviews, Discover, ChatGPT, Perplexity, social, Reddit: discovery is everywhere now, and we optimise for all of it
"Great publishers don't choose between search and everything else. They build on search and grow across every channel."
From scattered data to activated revenue.
Most publishers already have audience data, but it's scattered across analytics, campaign tools and a CRM. We consolidate it into a single source of truth you can act on, then use it to grow and monetize your audience across every channel.
Customer Data Platform
your single source of truth
Customer Data Platform
your single source of truth
The monetization process
1
Take control of your technology
Get your tech strategy, platforms and data in order.
2
Bring your data together
Break silos across tools, touchpoints and teams into one connected view of your audience.
3
Find the signal in the noise
Turn data into meaningful insight you can act on.
4
Activate your insights
Plan, personalize, test and optimize to yield measurable revenue.
Four ways we grow publisher revenue
Audience development strategy, your data and CDP foundation, audience segmentation and insight, owned-audience and newsletter growth, and new products that diversify revenue.
Learn morePublisher SEO, Google News and Top Stories optimisation, content strategy, AI search visibility, and our Discover Audit tooling.
Learn moreAn outsourced ad and sponsorship sales team that finds advertisers, closes deals and reports.
Learn moreCustom newsroom tooling, data and CDP engineering, AI automation, and ongoing tech care.
Learn moreFour ways in. Start anywhere, grow from there.
Publishers work with us at the level that fits today, and most move up the ladder as results compound.
Find your fitTools
Audit your own content with the Discover Audit tool. Start with real data, no commitment required.
Cohorts & Sprints
Guided, fixed-scope engagements. Learn the method, get a baseline and prove value alongside peer publishers.
Managed Programs
Done with you. We run one engine, whether search, sales, data or engineering, as an ongoing program.
Growth Partnership
Full management. We run audience development and monetization end-to-end across all four pillars, as your outsourced growth team.
We don't just advise. We execute.
Some companies hand you an audit and a list of recommendations. We do the heavy lifting: co-creating and executing alongside your team, tracking the operational and bottom-line changes.
- Increase reader and ad revenue with new product rollouts and revenue diversification.
- Operational and sales support: campaigns, virtual events, webinars and learning formats.
- Audience and media insight: a meaningful understanding of your readers' behavior, needs and intent.
- Workflow efficiency: auditing and optimizing workflows, automation and tailored tech.
- Team capability building: custom training so your team can run it independently after we go.
Proven results for publishers
We Are Explorers
A leading publisher in Australia's micro-adventures community, We Are Explorers had a loyal following but struggled with organic visibility after traffic fell roughly 50% in 2021. SODP rebuilt its information architecture, introduced a pillar-and-cluster content strategy, and added schema markup, lifting Google Discover traffic and product-review performance.
42%
increase in organic traffic
163%
growth in Google Discover traffic
37%
more traffic to product review pages
Stears
Stears provides subscription-based data and insight on Africa. SODP built a pillar-and-cluster strategy around its premium subscription, created a programmatic Election Centre of 2,000+ pages, and integrated a live-blogging platform. The result was a record traffic surge during Nigeria's national elections and backlinks from Wikipedia, The New York Times and The Guardian.
1,039%
traffic surge during the presidential election
1,632%
traffic growth during the gubernatorial races vs prior election
3M
total users in a 6-week election period (2x prior)
Gizmo Story
After editorial missteps triggered a Google News penalty and a traffic collapse, Gizmo Story brought in SODP to recover. We ran a full technical and content audit, pruned low-quality content, rebuilt a pillar-and-cluster strategy, and re-templated content types. The site returned to Top Stories within a week and onto a sustained growth path.
714%
traffic increase in the first 4 weeks
6,430%
traffic increase within one year
800K
monthly users within 1.5 years
Publisher Sales
70%+
Airwallex — open rate on direct outreach
Growth Engineering
40 hrs/mo
B2B Publisher — saved with automated tagging
Ad Sales Outreach
65–70%
Average open rate vs ~20% industry average
Publishers and brands we've worked with
Trusted by publishers who needed results, not reports.
"
Vahe and the team live and breathe SEO. They understand the realities of publishing and help you create high-performing content that doesn't compromise on quality. Best third party we've ever engaged.
"
"They're driven, proactive, and they really care about their clients. The results for Boss Hunting speak for themselves."
Jack Slade
Managing Director, Boss Hunting
"
"The most value-adding professional community I'm a part of."
Yvette Dimiri
Director, Stears Insights
"
"SODP focuses on how to best create, deliver and push our content as a publisher. A trusted sparring partner."
Justus Fokker
COO/CTO, De Zaak
"
"The SODP team quickly analysed our website and gave us valuable insights. I highly recommend SODP to anyone looking to grow their web property."
Mohit Pathria
Founder, Gizmo Story
The Discover Audit tool
Audit any article against Google Discover's 9-stage pipeline before you publish, with a predicted-CTR score, competitor section tracking and content-gap analysis. Free for all publishers.
Use for freeThe 9-stage Discover pipeline
Frequently asked questions
Let's grow the audience and revenue you own.
Book a call and we'll map the fastest path to durable publisher revenue.