Case Studies

Success Stories

Just a few examples of how we helped our clients take their audience development efforts to the next level.

Boss Hunting is one of Australia’s leading men’s publications. Targeting the male demographic in the 18-40 age bracket, the publication offers a mixture of news, careers advice and lifestyle content. Boss Hunting started life in 2021 as pages on Facebook and Tumblr, before launching its first website in 2015. The publication’s focus on quality content saw its readership expand to 5 million as of 2020.
Audience Development icon
Boss Hunting increased its organic traffic in 2022-2023 by 107%
We Are Explorers (WAE) is a leading publisher within Australia’s flourishing micro-adventures community. WAE appeals to a broad demographic consisting of those interested in outdoor experiences.
WAE was launched in 2014 by passionate adventure seekers based in Australia who aimed to make content that inspired people to live more adventurously. The site’s extensive network of similarly passionate writers, photographers and filmmakers produces authentic and award-winning content.
Traffic
We Are Explorers Increased its organic traffic by 4X
Founded in 2017 by Preston Ideh, Abdul Abdulrahim, Foluso Ogunlana, and Michael Famoroti, Stears leverages technology to provide subscription-based data and insight to global businesses and professionals on the disruptive trends, transformations and technologies shaping Africa, the world’s fastest-growing continent.
Stears provides historical and real-time data, indices, reports, whitepapers, and briefs to inform investment and policy decisions.
Stears recruited the SODP Media team to help the business maximize coverage for Nigerians and its diaspora for their widely sought-after elections insights, as well as to develop the organic traffic and structural recommendations for expanding their subscription and B2B insights business units.
Traffic
Stears increased its organic traffic by 1,039%
Founded in 2019 by Mohit Pathria in Delhi, India, Gizmo Story was a news publisher in entertainment and pop culture news. Gizmo Story provides news and reviews in categories such as Movies, TV, Gaming, and Anime, including Korean and Chinese Drama.
Following its original success and strong organic traffic performance, Gizmo Story made a few editorial and SEO decisions that, unfortunately, resulted in a drastic decrease in traffic.
Gizmo Story’s founder contacted SODP Media to help recover the traffic and set up a long-term strategy to further facilitate growth.
Goal
Gizmo Story increased its organic traffic by 714% in 4 weeks
Scroll to Top