SEO For Publishers

Attract, engage and retain audiences by using sustainable publisher search engine optimization (SEO) solutions.

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Develop a Roadmap

Understand where your site has been, where it’s going and how to move the needle. Let us provide the blueprint for SEO success.


Target Readers, Listeners and Viewers

Discover strategies for producing and optimizing news content that hook the audience.

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Increase Organic Performance Baseline Over Time

Publish articles that continually grow your organic traffic and monetization.

Some of the Digital Media and Publishing
Clients We’ve Helped

Our Process



Our Publisher SEO professionals conduct site audits in search of relevant content, external and internal linking, and technical problems that cost both traffic and revenue.



Our publisher SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.

Strategy Development

We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.


Publishing Velocity

Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.

Our Approach

SEO Solutions Our Approach

The Topic Cluster Model

This model organizes content pages to create a more structured and targeted site architecture.

This organizational strategy focuses on clustering related articles together around specific topics rather than spreading loosely related or unrelated content across multiple pages of a site.

SODP adopts the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:

  • Build your informational content whilst re-optimizing existing content to increase your traffic baseline
  • Add content to your cluster that will earn you links and speed up your content flywheel
  • Direct users to tactical and conversion/monetized-focused content that drives better outcomes
  • This also forms your content pillar and clusters
  • Increase your content velocity over time to develop topical authority and generate faster results.

What Publisher Clients Say

Gizmo Story traffic
Mohit Pathria

When we started working with the SODP team, we had only 60k monthly visitors and were struggling to grow our website. The SODP team quickly analyzed our website and provided us some valuable insights, which helped us achieve 300k monthly visitors in just 4 months, which is a remarkable achievement! We continued with the membership and grew our website to ~800k visitors with the help of the online training and educational materials available. I highly recommend SODP to anyone looking to grow their web property. I want to thank Vahe and the SODP team for helping us achieve our goal.

Dezaak Traffic
Justus Fokker

SODP has been an absolute change from the other SEO companies we have worked with in the past by really focusing on how to best create, deliver and push our content as a publisher. They have helped us grow our website and are a trusted sparring partner.

Dezaak Traffic
WAE Traffic
Tim Ashelford

You don’t know what you don’t know, but SODP do! Vahe and the team live and breathe SEO and from day one they’ve been passionate about helping our content reach the audience it deserved. They understand the realities of publishing and work to help you create high-performing content that doesn’t compromise on quality. Best third party we’ve ever engaged!

Our Strengths

Experienced SEO Professionals Here to Help

Publisher SEO could potentially mean different things to different people due to an individual’s position, website maturation,  internal capabilities and desired outcomes.

Due to our core areas of expertise in Google News SEO, Editorial & Content Strategy development/execution, Information Architecture & Technical SEO, and Capabilities Building allow you to holistically benefit organization wide or focus on a particular challenge.

All of our team members, whether senior team members who have come from and worked within a publisher prior to starting with SODP, or specialists who have built their skills with SODP from scratch, have gone through our extensive Publisher SEO course to make sure we continue being leaders in our niche. We are also publishers ourselves and can connect and share the daily challenges and resolutions you need to be more efficient and effective in your audience development efforts.

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Google New SEO
Editorial & Content Strategy
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Information Architecture and Technical SEO
Capabilities building
Capabilities building

Success Stories

Just a few examples of how we helped our clients take their audience development efforts to the next level.

Boss Hunting
Boss Hunting is one of Australia’s leading men’s publications. Targeting the male demographic in the 18-40 age bracket, the publication offers a mixture of news, careers advice and lifestyle content. Boss Hunting started life in 2021 as pages on Facebook and Tumblr, before launching its first website in 2015. The publication’s focus on quality content saw its readership expand to 5 million as of 2020.
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Boss Hunting increased its organic traffic in 2022-2023 by 107%
We Are Explorers
We Are Explorers (WAE) is a leading publisher within Australia’s flourishing micro-adventures community. WAE appeals to a broad demographic consisting of those interested in outdoor experiences.
WAE was launched in 2014 by passionate adventure seekers based in Australia who aimed to make content that inspired people to live more adventurously. The site’s extensive network of similarly passionate writers, photographers and filmmakers produces authentic and award-winning content.
We Are Explorers increased its organic traffic by 4X

Keep Your Goals in Sight

It’s easy to get caught up in the day-to-day challenges of publishing. Develop a plan and process to take your media property to the next level and beyond, and let State of Digital Publishing (SODP) help as your extended team to make this happen. If you have any doubts, here are answers to some common questions that underscore why you should request your complimentary review sooner rather than later.

Other Publisher Solutions to Grow Your Audience

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Audience Development Strategy
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Martech consulting
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Content Strategy
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Website Migration & Digital Transformation

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