Develop a Roadmap
Understand where your site has been, where it’s going and how to move the needle. Let us provide the blueprint for SEO success.
Target Readers, Listeners and Viewers
Discover strategies for producing and optimizing content that hook the target audience.
Increase Organic Performance Baseline Over Time
Publish content that continually grows your organic search traffic and monetization.
Featured Fintech & Financial Services Focused Clients
Our Process
Editorial and Content Strategy
Our SEO professionals conduct site audits looking for content, external and internal links, and technical problems that cost both organic traffic and revenue.
Engagement
Our Fintech SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.
Strategy Development
We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.
Publishing Velocity
Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.
Our Approach
The Topic Cluster Model
This model organizes content pages to create a more structured and targeted site architecture.
This organizational strategy focuses on clustering related articles together around specific topics rather than spreading loosely related or unrelated content across multiple pages of a site.
SODP adopts the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:
- Build your informational content whilst re-optimizing existing content to increase your traffic baseline
- Add content to your cluster that will earn you links and speed up your content flywheel
- Direct users to tactical and conversion/monetized-focused content that drives better outcomes
- This also forms your content pillar and clusters
- Increase your content velocity over time to develop topical authority and generate faster results.
Experienced SEO Professionals Here to Help
Fintech SEO focuses on the data-driven application of tools, content and linking strategies, generating niche traffic and quality lead opportunities. Our core expertise in editorial and content strategy development, information architecture and technical SEO, and capabilities building can help you with organization-wide or hyper-focused challenges.
All of our team members — whether they’re seasoned professionals with extensive prior SEO experience or specialists who forged their skills with us from scratch — go through extensive trainings to ensure a unified approach, allowing us to remain industry leaders.
Request Your Free SEO Strategy Audit
Contact us to schedule your meeting and to receive your FREE SEO audit. No obligations, just a detailed expert assessment of the biggest traffic growth opportunities for your fintech business.