Audience Development Strategy

Grow your target audience, improve reader loyalty, and gain valuable insights into the audience’s needs, preferences, and behavior.


Audience Strategy Audit

Audience development is a pillar based on which publishers ensure relevance, credibility, and loyalty in a competitive landscape. By understanding your audience, you can tailor content, drive traffic, adapt to trends, and maximize revenue opportunities.

A strategically-designed audience development strategy fosters deeper connections and positions your publishing business for long-term success.

How We’ll Support You

We will audit your audience strategy to check the alignment between the target audience and actual readership, the reader journey and bottlenecks, how the audience consumes content and what they prioritize in their engagement with your digital publication. This will give you a clear understanding of gaps, strengths, and opportunities.


Audience Strategy Development

Is there a disconnect between your target audience and the traffic your publication actually drives? Are you struggling to convert visitors into loyal readers? These are just a couple of symptoms of your current audience strategy not delivering the intended outcomes. Considering audience development is the foundation for every other function – monetization, content strategy, SEO, sales, etc. – it is detrimental to the success of the business to have a skillfully designed audience development strategy in place.

How We’ll Support You

Upon auditing your traffic, understanding your business priorities and target audience, and conducting an assessment of your platform, channels, and tech, we will design a strategy that perfectly aligns with your short-term and long-term business goals. This will include a roadmap and actionable recommendations, as well as an action plan for other business units in your organization to ensure business-wide alignment.

Some of the Digital Media and Publishing
Clients We’ve Helped

Our Process



Our team conducts a comprehensive review and analysis of various aspects related to audience engagement, acquisition, and retention strategies. This includes audience demographics, audience behavior, content analysis, and distribution channels.



Once we independently gather all the relevant information on your audience and content, we conduct in-depth interviews with relevant stakeholders. The goal is to understand business priorities, roadblocks, and monetization targets.

Strategy Development

Based on the audit and stakeholder interviews, we present our expert analysis of gaps in the existing strategy, audience development and monetization opportunities, and improvement scenarios. We include a strategy that contains a roadmap for the implementation of the recommended changes.

Capabilities building

Capabilities Building

Should the audit reveal capabilities gaps, we will set up a series of trainings that will help you upskill your staff and strengthen internal capabilities. This will ensure a smooth execution of the roadmap with minimal disruptions and downtimes. This will also enable your team to effectively design and update audience development strategies in the future independently.

How Our

Audience Development Strategy Services Work

Audience development is a multi-layered, highly-connected function that incorporates everything from content strategy, to brand partnerships, to audience engagement via social media, newsletters, etc. As such, it is detrimental that this foundational function is operating based on a robust strategy that delivers measurable results. That’s where our team’s expertise can be your biggest asset.

Due to our core areas of expertise in Martech Optimization, Google News SEO, Editorial & Content Strategy development/execution, Information Architecture & Technical SEO and Capabilities Building, you can holistically benefit organization-wide or reach out to us with a particular challenge.

All of our team members, whether senior team members who have come from and worked with publishers prior to starting with SODP, or specialists that have built their skills with SODP from scratch, have gone through extensive trainings to ensure a unified approach.

Content Auditing
Audience Auditing
Website structure
Distribution Channels
Alignment with Business Goals

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